Toups & Co Organics Review: The Latest Brand In My Lineup

Looking for high-quality skin and beauty products?

I recently had the opportunity to try out Toups & Co Organics and am sharing all about my experience— including my new favorite skin product, and which item I’ll probably pass on in the future.

If you’ve spent any amount of time in the clean beauty space, you’ve probably come across Toups & Co Organics. They’re a small-batch, tallow-based brand known for their commitment to truly non-toxic ingredients—no greenwashing, no filler, no unnecessary fragrance. As a registered nurse and holistic health coach, I’m pretty picky when it comes to what I put on my skin (and my family’s).

So when the company reached out a few months ago offering for my to try out some products, I was super excited! I always jump on the opportunity to try out quality, non-toxic products and share a transparent review of my experience. And just for clarity— this is not a sponsored post, and I only agreed to share my honest review after thoroughly testing each product personally!

TLDR: I was so impressed with these products— in particular the foundation, brow pencil, and body wash. The foundation is now in my holy grail, every day product lineup it is that good. 👏

If you want to try and Toups & Co products, they have generously shared code KAELYN10 to save 10% off your purchase ✨

About Toups & Co Organics

The brand’s journey began when the founder struggled to find truly nourishing products for her daughter’s chronic eczema (I really relate to this because my family has also navigated the struggle that is eczema). After discovering that high-quality tallow balm cleared up her daughter’s skin, Toups & Co committed to creating products that aren’t just nontoxic—but are actively beneficial for the skin. This led to creating formulations that prioritize ancestral ingredients with modern, science-driven applications.

Toups & Co emphasizes ingredient transparency and quality. Their core philosophy is rooted in sourcing the highest-quality, grass-fed and grass-finished tallow and other natural components, and keeping labels clear so customers can trust what they’re putting on their skin. They believe the skin is a living organ that deserves nourishment, not just coverage or cleansing.

Beyond skincare, the brand also strives to be environmentally and socially responsible—partnering with regenerative farms, reducing environmental toxins, and educating their community about wellness and clean beauty.

Something else that really sets this brand apart is their “never list”. Sometimes navigating “clean products” can feel really overwhelming. That is why I love that they take the guesswork out of it for consumers and commit to a list of ingredients that they will never include in their products. This list includes things like artificial colors and fragrances, sulfates, parabens, and forever chemicals. If you’re interested, you can read the full list here.

Toups & Co Foundation Review

In this picture, i am only using Toups & Co products— specifically, the primer, foundation, mascara, and eyebrow pencil! I love how glowy my complexion looks anytime I wear the foundation.

Starting with the absolute star of the show 👏 Of all the products I tried, the foundation was 10/10 my absolute favorite. This has kicked out every single other foundation or face makeup of the competition. Since I received it, it’s the only face makeup I’ve grabbed for.

Ingredients:
One of the standout things about Toups & Co foundation is its simplicity. It’s tallow-based, meaning it uses grass-fed beef tallow as the primary fat instead of seed oils or silicones. The formula is free from synthetic fragrance, parabens, phthalates, and endocrine-disrupting preservatives. It also includes nourishing ingredients like non-nano zinc oxide and natural mineral pigments.

Here is the full ingredient list:

*Organic Aloe Leaf Juice, Purified Water, Glycerin, *Organic Rice Powder, Boron Nitride, Candelilla Wax, Olive Squalene, Organic Shea Butter, Chamomile Hydrosol, *Organic Sunflower Lecithin, Vitamin E, Vanilla Planifolia, *Organic Oregano Leaf Extract, *Organic Thymus Thyme Extract, *Organic Olive Leaf Extract, *Organic Rosemary Leaf Extract, *Organic Lavender Flower Extract, *Organic Goldenseal Root Extract, non-gmo Tocopherol. [+/- (MAY CONTAIN) Non-Nano Titanium Dioxide (CI 77891) Iron Oxides (CI 77491, 77492, 77499)

*certified organic

Now, while you can see all the ingredients listed, unfortunately, you are not able to smell this foundation from the review alone. But MY WORD!! Seeing the herbs on the ingredient list, I was assuming this would have an earthly kind of herbal scent. NOPE. This foundation straight up smells like a yummy vanilla cake batter. Even my husband loved the smell of it!

My Experience:
I got this foundation in the color “oyster,” and it is perfect. This foundation feels very different from conventional makeup. It melts into the skin rather than sitting on top of it, which I love. Coverage is light to medium and very skin-like—it evens things out without masking your skin completely.

If you are someone who likes a really full coverage, I don’t think this one would be right for you. But if you love a really light and breathable makeup that gives you buildable coverage, this one is great!

Will I Repurchase?
Yes 1,000,000%!! This may just be my most favorite product that I have ever put on my face— also the compliments that I have gotten on how healthy my skin looks whenever I wear this?! Sign me up for a lifetime subscription 😍

Toups & Co Primer Review

Ingredients:
The primer is also tallow-based and formulated without silicones, which is rare. Instead of creating an artificial “slip,” it relies on nourishing fats and oils to prep the skin naturally.

Here is the ingredient list:

Filtered Water, Organic Aloe Vera Juice, *Organic Jojoba Oil, Squalane, Glycerin, Silica, Rice Starch, Vitamin E, Candelilla Wax, Green Tea Leaf Extract, Organic Rosehip Seed Oil, *Organic Oregano Leaf Extract, *Organic Thymus Thyme Extract, Cinnamon Bark Extract, *Organic Rosemary Leaf Extract, *Organic Lavender Flower Extract, *Organic Goldenseal Root Extract

*certified organic

My Experience:
I have never been a primer girly— I am usually just a throw it on and go. But this one is soo soft and silky! This primer feels more like skincare than makeup, honestly.

While I did not use this every day, I loved how it felt when I did! It felt like a really lightweight moisturizer that my skin just drank up! Apparently, it helps prevent foundation from creasing, but the Toups and Co foundation never creased at all for me— even without the primer. So maybe I would have noticed more anti-creasing if I wore heavier foundation, or maybe a powder on top?

Will I Repurchase?
Yes. I see this more as a hybrid skincare/makeup product. While I don’t plan on using it every day, I do think it’s a great product when my skin needs a little extra TLC

Toups & Co Mascara Review

Ingredients:
This mascara skips synthetic dyes, fragrance, and harsh preservatives. It uses naturally derived pigments and conditioning ingredients, making it a safer option for sensitive eyes!

Here is the full ingredient list:

Spring Water, Chamomile Hydrosol, Zea Mays Starch, Carnauba Wax, Mica, Coffea Arabica Powder, *Organic Rice Powder, Organic Sunflower Seed Oil, *Organic Sunflower Lecithin, Vitamin E, *Organic Oregano Leaf Extract, *Organic Thymus Thyme Extract, Cinnamon Bark Extract, *Organic Rosemary Leaf Extract, *Organic Goldenseal Root Extract, Lemon Peel Extract, Vanilla, non-gmo Tocopherol. [+/- (MAY CONTAIN) Non-Nano Titanium Dioxide (CI 77891) Iron Oxides (CI 77491, 77492, 77499)

*certified organic

My Experience:
If you’re used to dramatic, volumizing mascaras, this one may feel a bit subtle. It defines and darkens lashes nicely without clumping, flaking, or irritating my eyes—which is huge for me. Overall, I feel like it was a good mascara option, especially considering the clean ingredient list!

But overall, for the price, I feel the tube was a bit small.

Will I Repurchase?
Maybe. If I can find it at a discount, i would grab another tube.. but maybe not pay full price.

Toups & Co Body Wash Review

Ingredients:
This body wash is formulated without sulfates, artificial fragrance, or harsh surfactants. Like many Toups & Co products, it prioritizes skin barrier health over excessive lather which i’m a fan of— especially since everyone in my home has pretty sensitive skin!

Here is the full ingredient list:

Purified water, organic coco glucoside (saponified coconut oil), organic aloe vera juice, guar gum, organic lavender, and organic eucalyptus.

My Experience:
The lather is minimal, but my skin feels clean (and not stripped) after using it. Currently, it is wintertime where I live and my skin would normally get pretty dry this time of year. But so far I haven’t noticed any of that usual dryness.

Also, the scent is very light and natural, which I appreciate. (Again, my husband even likes the smell of this!)

Will I Repurchase?
Yes. This is one of those products that quietly does its job well, and my skin genuinely feels better using it.

Toups & Co Eyebrow Pencil Review

Ingredients:
The eyebrow pencil avoids synthetic waxes and dyes and uses mineral pigments instead. It’s one of the cleaner brow products I’ve found.

My Experience:
The color is soft and natural, making it easy to fill in brows without overdoing it. I also love that the spooly brush on the other end is firm and can brush those unruly brows back into order 😅 It’s not super creamy, but that actually helps with precision! Plus, it lasts all day without any smudging or running.

Will I Repurchase?
Yes. This has become a staple in my everyday makeup routine.

Overall Thoughts on Toups & Co Organics

After testing multiple products, my overall impression of Toups & Co Organics is very positive. This brand clearly prioritizes ingredient integrity over trends, and it shows in how the products feel and perform.

These products may not appeal to everyone—especially if you’re looking for heavy coverage or ultra-glam results—but if your goal is to support your skin, reduce toxic load, and use makeup that aligns with a holistic lifestyle, Toups & Co is absolutely worth considering.

Would I Recommend Toups & Co?
Yes—especially for:

• Sensitive skin

• Minimal makeup routines

• Anyone transitioning to non-toxic beauty

• Those wanting makeup that doubles as skincare

As always, clean beauty is personal. What works for one person may not work for another—but Toups & Co has earned a solid place in my routine, and I feel confident recommending them!

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